I created a fictional re-brand of the Safari Park. Their current identity may feel like a safari, but it doesn’t necessarily stand out from the competition. My goal was to design something as exciting and wild as the animals inside.
With a fresh, new identity, the Safari Park could stand out from the competition and attract people of all ages.
A typographic poster designed around the foundations of the music genre called Trip-Hop.
Orka Design is a fictional graphic design firm based in Seattle, WA that specializes in print and brand identity.
Mission - As problem solvers and creative thinkers, it’s our mission to connect your brand to your audience in the most effective manner. Behind the doors of Orka Design, we want to tell your story with vigor and purpose, and we encourage you to get engaged in our process.
This was a group project, created at SCAD.
President - Jessica Leavitt
Creative Director - Morgan Kim
Designer - Julia Pak
Designer - Andrea Gonzalez
This is a fictional re-branding project of the new Elektro Magazine. Elektro caters to a young audience, roughly 20-30 years of age, who have a passion for electronic music and rave culture.
This project explores various typographic techniques including Fusion, Fragmentation, Separation, and Inversion. The challenge was to create a series of dynamic posters, utilizing each of these different typographic treatments.
Modeselektor is an electronic music duo formed in Berlin, Germany. Their music can't be classified under any one genre, as they draw influences from several different sounds.
Bubbe's Kosher Deli is found in the heart of historic Savannah, Georgia. The deli brings authentic and traditional, Jewish cuisine to the south. Bubbe's is best known for their famous matzo ball soup and freshly baked bagels.
The brand is embodied by a stereotypical Jewish grandmother, known as Bubbe. On the packaging, customers will find humorous phrases that she is known for saying.
The Problem: Solve the East Savannah Gateway's lack of healthy, accessible food.
I was responsible for researching the current food situation, in terms of health and accessibility. Most of the area within the East Savannah Gateway can be described as a food desert, which is an area with little or no access to healthy and affordable food. There are no grocery stores within the area.
The Solution: Design a food truck that acts as a mobile farmer's market.
The idea of using a food truck would solve the community's problem of inaccessibility to healthy and fresh produce. Instead of traveling to a source of food, the source of food comes right to them. This is an important quality as the East Savannah Gateway is a large span of land and there are also issues with access to public transportation.
