I created a fictional rebrand of the Safari Park, separating them further from the zoo and giving them a completely new identity system. Their current identity may feel like a safari, but it doesn’t necessarily stand out from the competition. My goal was to design something as exciting and wild as the animals inside.
With a fresh, new identity, the Safari Park will stand out from the competition and attract people of all ages.
Typographic poster designed around the foundations of the music genre called Trip-Hop.
Orka Design is a fictional graphic design firm based in Seattle, WA that specializes in print and brand identity.
Mission - As problem solvers and creative thinkers, it’s our mission to connect your brand to your audience in the most effective manner. Behind the doors of Orka Design, we want to tell your story with vigor and purpose, and we encourage you to get engaged in our process.
Philosophy - Bold and conceptual are the essence of Orka Design. We believe that a balanced team of imaginative designers offers only the best services — catering to your specific needs like a fitted glove.
This was a group project, created at SCAD.
President - Jessica Leavitt
Creative Director - Morgan Kim
Designer - Julia Pak
Designer - Andrea Gonzalez
This is a fictional re-branding project of the new Elektro Magazine. Elektro caters to a young audience, roughly 20-30 years of age, who have a passion for electronic music and rave culture.
This project explores various typographic techniques including Fusion, Fragmentation, Separation, and Inversion. The challenge was to create a series of dynamic posters, utilizing each of these different typographic treatments.
Modeselektor is an electronic music duo formed in Berlin, Germany. Their music can't be classified under any one genre, as they draw influences from several different sounds.
The Problem: Solve the East Savannah Gateway's lack of healthy, accessible food.
I was responsible for researching the current food situation, in terms of health and accessibility. Most of the area within the East Savannah Gateway can be described as a food desert, which is an area with little or no access to healthy and affordable food. There are no grocery stores within the area. There are a small handful of take-out restaurants, convenience stores, and other food sources, very few which can be considered "healthy".
The Solution: Design a food truck that acts as a mobile farmer's market.
The idea of using a food truck would solve the community's problem of inaccessibility to healthy and fresh produce. Instead of traveling to a source of food, the source of food comes right to them. This is an important quality as the East Savannah Gateway is a large span of land and there are also issues with access to public transportation.
Upperatus is a company based out of Los Angeles, California who work to raise awareness and funds for a different charitable organization each month. They do this through the sale of graphic shirts for men and women. Each design is limited-edition and will only be sold in that month. $10 of each item sold goes towards the charity!
In March of 2013, I was able to work with the band Sea Wolf to create this limited edition t-shirt. 10 dollars from each shirt goes to CASA LA, to improve the lives of foster children.
A typographic poster visualizing the lyrics of Amy Winehouse's song Black To Black.
